When we started EMY Africa almost ten years ago, the goal was simple: to celebrate men making a difference. Over the years, that mission has grown. Our platform has expanded to include women, young people, organisations, and ideas that are shaping the future of Africa.
Now, as we mark a decade of telling these stories, we’re rethinking what EMY stands for; literally and in spirit. We’re still EMY Africa. But we no longer stand for Exclusive Men of the Year.
We now stand for something broader: Evolve. Motivate. Yield.
Evolve
Africa is changing fast. So are the people building it. We’re embracing that change, not just reflecting what the continent looks like today, but helping imagine where it could go. Our work will continue to highlight progress, whether it’s in business, culture, innovation, or leadership.
Motivate
We believe in the power of storytelling. We use it to drive ambition, confidence and action. Through the awards, the magazine, the symposiums, the community events and the partnerships, we want people to see themselves in the work, and be inspired to do more.
Yield
We care about results. Whether it’s a business that’s creating jobs, a founder solving a local problem, or a creative shifting culture, we’re interested in the people and organisations making a real impact, and leaving something behind.
“This rebrand reflects how far we’ve come, but also where we’re going. EMY Africa is about celebrating success, and shaping the future. We want to be part of Africa’s next chapter, and that means evolving, motivating and yielding impact across every space we touch,” said Albert Chris Soboh, CSO and Editor-in-Chief of EMY Africa at the 10th Anniversary launch.
What’s Changing?
You’ll notice it in our voice, visuals and programming. Our themes are sharper. Our stories are deeper. Our audience is wider.
The rebrand allows us to move forward with clarity, while staying rooted in what’s always mattered to us: people who take bold steps and do meaningful work.
What’s Next?
This rebrand is part of a bigger shift as we enter our 10th year. Over the next few months, we’re rolling out our 10th anniversary projects, partnerships and platforms starting with the Africa Rising Symposium and the EMY Africa Expo in June, and leading up to our biggest awards night yet later this year.
We’re excited about where EMY Africa is headed, and who’s coming along for the journey.
